Content & Web Strategy Leader

Hi, I'm Devon. I build content systems that scale.

I own the strategy, architecture, and execution where content meets product, building systems that scale across 100+ markets and 30+ languages.

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35%

YoY organic revenue growth
+$3M in attributed revenue

2,500+

Pages managed across active
CMS migration and global redesign

3×

Increase in content production
velocity through AI & workflow design

Content Strategy· Content Architecture· Web Platform Building· Content Operations· SEO & Organic Growth· Conversion Optimization· Global Localization· CMS Migration· Team Leadership· AI Workflow Integration· Product Messaging·

About

Content is a product. Let's build it like one.

I look at content as a product, not a marketing tool. That means starting with the user, designing the architecture before writing a word, and building systems that scale without breaking. I've spent 10+ years proving that the infrastructure behind content matters as much as the content itself.

At Ria Money Transfer, I lead digital strategy for a public web platform operating across 100+ markets and 30+ languages. I manage the website roadmap, content architecture, and conversion strategy, partnering daily with product, engineering, SEO, and design. Right now I'm leading a full platform transformation: a CMS migration, content architecture redesign, and UX and visual overhaul rebuilding the platform from a one-to-one content model to a programmatic, one-to-many system built to scale globally.

Before Ria, I co-founded a marketing agency where I built and led a team delivering content strategy, branding, and web platforms for 25+ businesses. I also grew an online community from scratch to 1M+ followers before it was acquired in 2021. It's where I developed the instinct for audience, growth, and what it actually takes to scale something from zero.

Content Architecture

Scalable content models, CMS structure, programmatic systems

Web Platform Building

Roadmap ownership, UX, conversion optimization at scale

SEO & Organic Growth

Content production, SEO strategy, keyword architecture, traffic growth

Global Localization

Localization workflows, multilingual CMS, 100+ market execution

Cross-functional Leadership

Product, engineering, design, SEO: building alignment that ships

AI & Workflow Design

Scaling content production velocity through intelligent tooling

10+

Years building global
web platforms

100+

Markets managed across
30+ languages

$3M+

Organic revenue growth
driven in one year

2,500+

Pages in global content
platform I manage

Selected work

Case studies

Platform architecture

Rearchitecting a global content platform

Ria Money Transfer · In progress

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A full migration from a legacy CMS to Storyblok, redesigning the content architecture from one-to-one to a programmatic, one-to-many model that could scale across 100+ markets without proportional content overhead.

2,500+

Pages migrated across global markets

3×

Reduction in per-page content overhead

30+

Languages supported in new architecture

CMS Architecture Storyblok Content Modeling UX Redesign Localization Engineering Partnership

Conversion & SEO

Redesigning high-intent acquisition pages at scale

Ria Money Transfer · 2023–2024

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Ria's send-money corridor pages were the highest-traffic pages on the site, but they weren't built to convert. A full audit, content architecture redesign, programmatic CMS rebuild, and AI workflow integration that doubled conversions on key pages.

2×

Conversion rate on redesigned pages

40%+

Organic traffic growth in key regions

1,000+

Pages served by new scalable framework

Content Architecture SEO Strategy CRO Programmatic CMS Internal Linking

Audience growth

Building a community of 1M+ from zero

Creative Travel Couples · 2017–2020

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Started as a side project in Japan, grew into the largest online travel couples community in the world. A story about content strategy, audience psychology, and what happens when distribution compounds. Acquired by TripScout in 2020.

1M+

Followers across platforms

28M

Monthly impressions at peak

Acq.

Acquired by TripScout, 2020

Content Strategy Audience Growth Brand Building Community

Published work

Recent content

Screenshot of the feature story on the human impact of remittances

Thought leadership

The Money That Moves the World Is Personal

Feature story on how 200 million senders add up to one of the world's most powerful financial systems with interviews and economic data.

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Landing page

Send money with Ria Money Transfer

Core U.S. conversion landing page with a rate calculator, multi-channel CTAs, and trust signals for a global remittance audience.

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Screenshot of the How to send money from Chile guide

Localized guide

How to send money from Chile: A Complete Guide

3,000-word transfer guide built specifically for Chile, covering fees, timing, and the country's own payment platforms and pickup networks.

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Editorial

Venezuela earthquake: How to help & send money

Reactive editorial piece sharing humanitarian resources with brand trust, updated live as the crisis evolved.

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Screenshot of the Celebrating Día de Muertos editorial

Cultural

Celebrating Día de Muertos Wherever You Are in the World

Editorial feature honoring the traditions behind Día de Muertos, connecting cultural heritage to the diaspora Ria serves.

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Experience

Dec 2021 – Present

Ria Money Transfer (Euronet)

Fintech · Payments

Senior Digital Marketing Manager, Global

Lead digital strategy for Ria's public web platform across 100+ markets and 30+ languages. Manage the website roadmap, content architecture, conversion strategy, and a global content team, partnering daily with product, engineering, SEO, and design. Currently leading a full platform transformation including a CMS migration, content architecture redesign, and UX overhaul.

Jan 2017 – Nov 2021

Sky Compass Media

Digital Marketing Agency

Co-Founder, Content Lead

Led a 5-person team delivering content strategy, branding, and web platforms for 25+ businesses. Owned end-to-end web strategy across 20+ custom sites reaching 10M+ unique visitors.

Dec 2015 – Jan 2017

Mid-Continent Public Library

Public Sector

Business Communications Specialist

Managed digital campaigns and social media channels. Executed marketing strategy for events including the "Food Truck Face Off" series, which went viral locally.

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Beyond work

Travel

I've traveled to 25+ countries

I bought a one-way ticket to New Zealand and spent a year backpacking across 25+ countries. It's the most clarifying thing I've ever done and the best investment I've made in how I think.

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Writing

I studied creative writing

I was told I'd starve if I got my degree in creative writing. Instead, it opened every door. I read 100+ books a year and recently finished the first draft of my first novel at around 80,000 words.

Read something ↗

Community

I built a community of 1M+

One night in Japan I started an Instagram account and grew it into the largest online community of travel couples. It reached 1M+ followers and 28M monthly impressions before being acquired by TripScout in 2020.

See case study ↗

Get in touch

Let's create something worth building.

I'm open to senior content strategy, web platform, and growth-focused roles where I can build systems that scale. Based in Denver, CO and open to remote work.

devoncostantine@gmail.com

linkedin.com/in/devoncostantine

Resume

Download PDF ↗

What I'm looking for

Roles where I can make a real impact:

Build and own a content platform or web strategy at global scale

Work embedded with product and engineering, not siloed in a marketing org

Build and lead a content team focused on growth

Drive measurable outcomes: traffic, conversion, and revenue, not just output

Work with a team that takes craft seriously